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DECODING SMOKED FISH EATING TRADITION
Acme Smoked Fish
Corporation Launches Consumer Awareness Campaign.
Brooklyn, New York - November
8, 2010
– Acme Smoked Fish Corporation, a fourth-generation family-owned
and operated business founded in 1954 and one of the most popular smoked fish
brands in North America, today announced the launch of its Consumer
Awareness Campaign. The unprecedented campaign aims to help the company
build an accurate customer profile and drive highly relevant product
innovation in the months and years ahead. Participants are automatically
entered into a drawing to win a new Apple iPad or equivalent $500 Amex Gift
Card.
Voluntary participants are
asked to complete a brief online questionnaire exploring their preferences,
expectations and priorities when selecting smoked fish products along with
product preparation and serving practices. The survey is open to both
individuals and businesses including food service institutions and
establishments. The survey is available at www.acmesmokedfish.com. The full
range of questions, primarily multiple-choice, was designed to help the
company better understand its audience, their perceptions on product
quality and on the company’s brand.
“We’re excited to launch
our new awareness campaign and build a closer, more direct communication
channel with our end-customer,” explains Gabriel Viteri, Vice President of
Strategy and Business Development. “As we move forward, we will use this
valuable information to drive future business decisions and introduce new
product innovations.”
For four generations, the
Acme Smoked Fish Corporation has delivered superior-quality seafood
products to households nationwide, with a significant portion of sales
derived through leading retailers, delis, bagel shops, warehouse clubs,
supermarkets, gourmet shops and specialty stores. To participate in the
Consumer Awareness Campaign or to learn more about Acme Smoked Fish
Corporation, visit www.acmesmokedfish.com.
About Acme Smoked Fish Corporation
Founded in 1954, Acme Smoked
Fish Corporation is a family owned and operated smoked fish producer. The
company is recognized for its New York style Kosher smoked salmon and lox,
whitefish, chubs, herring and sable. Based in Brooklyn, New York, the
widely recognized brand is committed to providing a superior quality
product. The company’s Blue Hill Bay brand is known for its delicious
all-natural and preservative-free food products, its Ruby Bay brand for its
supermarket and retail packs, and its Great American brand for quality food
service products sold primarily in the southeast region. Private label
arrangements are also available for selected customers. Acme Smoked Fish
brands are widely distributed throughout the United States via leading
supermarkets, delis, gourmet and specialty stores, and warehouse clubs.
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